OUR STORY
Everyone is unique. That is what makes us all the same.
Paul and Joanne have worked for the last 20-30 years in their respective fields of movement and manual therapy. They have been teaching trainers in Pilates and Yoga around the world. Framed by the postures and protocols of these two fields, they discovered certain patterns can drive in repetitive strain injuries, rather than relieving them. Joanne and Paul’s deep understanding of fasciategrity and the myofascial system (as movement and manual practitioners) guided them to recognise that Yoga, Pilates, Personal Training, Dance, all movement modalities are not “trades” that you simply learn and apply. They are skills – that give practitioners guide lines that they have to adopt and adapt to each client.

The keystones of vitality, (such as longevity and adaptability) come from recognising Free Energy Storage Capacity in the human body. It is described (and often misunderstood) as “elasticity” which is revealed in five fundamental movement principles, Joanne calls them the “5 R’s of Myofascial Magic”. The book and the course were designed to bring these magical ingredients to practitioners around the world as the “seasoning” on their “movement dishes”. They make movements delicious and nourishing – whatever the repertoire. They also make them uniquely valuable and adaptable for the individuals being taught. When Joanne became very ill and had to have surgery, it became a profound “learning platform” for her to rely on these principles to recover and avoid the “standard” issues of tethering and cording, so common after the type of surgery required. With full range of motion restored, Joanne and Paul confidently joined forces to take their work out into the world. After trying the 5 R’s out around the world with Physiotherapists, Pilates, Yoga and other movement teachers – this programme and book (out in 2024) bring the principles of Myofascial Magic in Action to life, for everyone – whatever their practice or modality. Paul and Joanne teach practitioners to spot the difference that makes the difference – with confidence and clarity. It’s magical – and since mobility is a keystone to longevity and joy – it’s essential. By joining our programme you too will become an ambassador of MMIA and know the secret ingredients of the magical sauce for every movement recipe!!
ABOUT US
We help movement practitioners raise the game for every body
OUR MISSION
To bring 21st Century anatomy to life, in motion, to every body’s benefit
OUR KNOWING
What makes us all the same is that EVERY one is unique
OUR INTENTION
To animate the Biomotional Intelligence behind every movement, unique to the mover
OUR HISTORY
More About Us

Rev. Dr Joanne Avison
Doctor of Spiritual Science, Reverend, Yoga Teacher Trainer, Yoga Therapist, Structural Integration Teacher/Practitioner, Author
Joanne is originally from London, where her Yoga Teacher Training school (Art of Contemporary Yoga Ltd) taught yoga teachers to 500 hour level. Joanne is also a Yoga Therapist and teacher of Structural Integration, which she studied for many years with Tom Myers, becoming one of the first Anatomy Trains teachers in the world. Joanne went on to work closely with John Sharkey, Clinical Anatomist, Director of NTC, Dublin studying the human body directly. Commissioned to write Yoga Fascia Anatomy and Movement, in 2014, the first book is now in its 2nd edition. The invitation to write Myofascial Magic in Action, came from the 5-star reviews of the first book. Myofascial Magic provides an integrated practice for all different schools of movement teachers, making sense fascia-focused integrity in human motion.
Fascinated by 21st Century Anatomy and Fascia, Joanne dedicated herself to learning how it shows up in individuals and how human movement patterns correlate with each person’s unique expressions. From 2002, studying at the CMED Institute, with Caroline Myss, in person, Joanne became a Sacred Contracts practitioner, researching archetypal patterns of the human psyche. Reuniting the “soma and the soul” through movement and inner awareness, became her promise.
Now a Reverend and a Doctor, in Spiritual Science, Joanne is dedicated to empowering others to recognise Myofascial Magic in body and being. Her focus is on revealing the Wisdom Body in each of us and invoking our unique Biomotional Intelligence as an inner wisdom we all have.
Joanne’s expertise in movement and manual therapy is always focussed on empowering the client or practitioner. Whatever they teach – and whomever they train – her focus is on a “person-centric” rather than “posture-centric” approach to movement. Joanne invites teachers to find their own voice – honouring their story as the source of their own genius and confidence – in motion.

Paul Thornley
Neuromuscular Therapist, Medical Exercise Specialist, Pilates Instructor Trainer, Martial Artist - Karate & Brazilian Jujitsu
Paul is originally from Manchester, England – where he began studying Karate from the age of 7. At 19, he joined the Royal Airforce, supporting pilots on their flight missions. In places like Saudi Arabia, Paul’s physical strength was challenged to the limit and he learned the hard way how to respond quickly and resiliently, to those challenges.
In his 30’s, with enormous respect for the human body, Paul changed careers to study the body in even more depth. He became a Neuro-Muscular Therapist to understand manual therapy and trained with STOTT Pilates, eventually becoming a top movement Instructor Trainer in Dubai and then around the world.
Paul’s studies and dedication to the wholeness of the human body and how the entire fascia matrix works under stress and rest, brought him to studying human dissection, movement and rehab with world renowned specialists. His deep understanding of Myofascia and Fasciategrity is revealed in his unique delivery and practical presentations.
Paul’s expertise includes Pilates Mat, Reformer, Cadillac, Chair and Barrels and Injuries & Special Populations. He has a triple black belt in Karate and currently advances through Brazilian Jujitsu training, to maintain his own movement integrity. All of this informs his lively and empowering workshops. They are designed around the wisdom of understanding the Neuro-myofascial System and 21st Century Anatomy, in practice. He’s all about being in action – at your own level.
Paul’s genius, as an international teacher, movement coach and mentor, is bringing the ability forward in other instructors. His training works on the common denominators of the fascia matrix, for all shapes, sizes, ages and stages of fitness in people around the world. Focussed on training trainers to become true Movement Educators, his way of working is infectious and inspiring – it leaves people with new assets that they get to take-away and keep!